Optimus™

Optimus™ - Data Quality Control

Digital Fingerprinting

Optimus™ is a new digital fingerprinting technology that improves data quality by accurately identifying and flagging suspect respondents as defined by you in real-time from any sample source across the market research industry.

How does it work?

Optimus™  uses patent-pending algorithms to filter out suspect survey respondents that have been shown to significantly bias research results, without altering the respondent experience in any way. Many of the Honomichl 50 are testing or deploying this technology to improve data validity and demonstrate a commitment to quality through the Optimus™-certified Seal.

Optimus™ scans over 8 million respondents every month. Of this, approximately 15.46% are identified as duplicates, geographic violators and suspect respondents.

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Learn More:——————— Optimus Details —————- Optimus Privacy