Conjoint Analysis via Custom Programming or Sawtooth

  • Designing new products
  • Re-designing existing products
  • Product line extension research
  • Estimating brand equity
  • Measuring price sensitivity (elasticity)
  • Optimizing employee compensation packages and workplace conditions
  • Branding and packaging
  • Sawtooth Software’s tools are the most widely-used conjoint analysis systems in the world
600true thumbnails under 485true false 800
  • 5000 slideright true 22 bottom 30
    Choice-Based Conjoint (CBC)
  • 5000 slideright true 22 bottom 30
    CBC - Constant Sum (point allocation)
  • 5000 slideright true 22 bottom 30
    Adaptive Conjoint Analysis (ACA)
  • 5000 slideright true 22 bottom 30
    Conjoint Value Analysis (CVA)
  • 5000 slideright true 22 bottom 30
    MaxDiff (Maximum Difference Scaling)

Conjoint Models

  • CBC (Choice-Based Conjoint) more
  • ACBC (Adaptive Choice) more
  • ACA (Adaptive Conjoint Analysis) more
  • CVA (Traditional Full-Profile Conjoint) more
  • MaxDiff: Maximum Difference Scaling or Item Scaling more
Over the last few decades, conjoint analysis has become the premier market research methodology for studying how buyers value the characteristics (attributes) of products/services and for predicting buyer behavior. Conjoint analysis questionnaires ask respondents to evaluate realistic product profiles (described by multiple features) and to choose which they would buy. Such surveys are more realistic than traditional questionnaires that simply ask respondents which features they prefer or regarding the generic importance of attributes.

So what are you waiting for? Try CatalystMR’s hassle free online bid form: click here