{
  "id": "cati-for-b2b-research",
  "number": 145,
  "status": "Published",
  "title": "CATI for B2B Research: When Business Audiences Need a Live Interviewer",
  "summary": "The self-administered ceiling for senior and low-incidence business audiences, the three jobs only a live interviewer does, screening that needs human judgment.",
  "topic": "CATI",
  "url": "https://www.catalystmr.com/insights/methodology-papers/cati-for-b2b-research/",
  "canonical": "https://www.catalystmr.com/insights/methodology-papers/cati-for-b2b-research/",
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  "embed": "https://www.catalystmr.com/insights/methodology-papers/cati-for-b2b-research/embed/",
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  "oembed": "https://www.catalystmr.com/insights/methodology-papers/cati-for-b2b-research/oembed.json",
  "publisher": "CatalystMR",
  "publisher_url": "https://www.catalystmr.com",
  "license": "Republish with attribution and a canonical link back to CatalystMR; no material modification.",
  "retrieved": "2026-07-01"
}