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Mixed-Mode Sample: Combining Telephone and Online for Coverage & Feasibility
Methodology Paper No. 1412026 Edition
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Abstract
A vendor-neutral methodology for combining CATI and online panel into one coherent, mode-flagged dataset — four design patterns, a single-master-screener integration layer, harmonisation rules, and a mode-effects watchlist. Grounded in Biemer & Lyberg on survey quality, Vannieuwenhuyze et al. on mode effects, the ICC/ESOMAR Code, and ISO 20252.
Suggested headline & dek
Mixed-Mode Sample: Combining Telephone and Online for Coverage & Feasibility
Four design patterns, a single-master-screener integration layer, harmonisation rules, and a mode-effects watchlist.
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APA
CatalystMR Research Team. (2026). Mixed-Mode Sample: Combining Telephone and Online for Coverage & Feasibility (Methodology Paper No. 141). CatalystMR. https://www.catalystmr.com/insights/methodology-papers/mixed-mode-sample/
BibTeX
@techreport{catalystmr_mp141,
author = {{CatalystMR Research Team}},
title = {Mixed-Mode Sample: Combining Telephone and Online for Coverage & Feasibility},
institution = {CatalystMR},
type = {Methodology Paper},
number = {No. 141},
year = {2026},
url = {https://www.catalystmr.com/insights/methodology-papers/mixed-mode-sample/}
}
RIS
TY - RPRT
AU - CatalystMR Research Team
TI - Mixed-Mode Sample: Combining Telephone and Online for Coverage & Feasibility
T2 - CatalystMR Methodology Papers
PB - CatalystMR
PY - 2026
M1 - No. 141
UR - https://www.catalystmr.com/insights/methodology-papers/mixed-mode-sample/
ER -
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