Press Kit · For Publishers
Screen-Sharing CATI: Running Visual and Choice-Based Studies by Phone
Methodology Paper No. 1402026 Edition
Hero image
Person pointing to a diagram on a tablet screen. Credit: Tom Claes / Unsplash. License: Unsplash License. Use the hero only alongside this paper; honor the image’s own license.
Abstract
A vendor-neutral methodology for screen-sharing CATI — delivering visual stimuli and choice-based tasks (conjoint, MaxDiff, ad and concept tests, pricing tradeoffs) to hard-to-reach respondents during a live telephone interview. Grounded in Orme's conjoint methodology, Fowler & Mangione on standardized interviewing, the ICC/ESOMAR Code, and ISO 20252.
Suggested headline & dek
Screen-Sharing CATI: Running Visual and Choice-Based Studies by Phone
Delivering visual stimuli and choice-based tasks (conjoint, MaxDiff, ad and concept tests, pricing tradeoffs) to hard-to-reach respondents during a live telephone interview.
Edit for your house style, but please keep the meaning intact (no material modification) and credit CatalystMR with a canonical link back.
Cite this
APA
CatalystMR Research Team. (2026). Screen-Sharing CATI: Running Visual and Choice-Based Studies by Phone (Methodology Paper No. 140). CatalystMR. https://www.catalystmr.com/insights/methodology-papers/screen-sharing-cati/
BibTeX
@techreport{catalystmr_mp140,
author = {{CatalystMR Research Team}},
title = {Screen-Sharing CATI: Running Visual and Choice-Based Studies by Phone},
institution = {CatalystMR},
type = {Methodology Paper},
number = {No. 140},
year = {2026},
url = {https://www.catalystmr.com/insights/methodology-papers/screen-sharing-cati/}
}
RIS
TY - RPRT
AU - CatalystMR Research Team
TI - Screen-Sharing CATI: Running Visual and Choice-Based Studies by Phone
T2 - CatalystMR Methodology Papers
PB - CatalystMR
PY - 2026
M1 - No. 140
UR - https://www.catalystmr.com/insights/methodology-papers/screen-sharing-cati/
ER -
Embed code (responsive)
<iframe src="https://www.catalystmr.com/insights/methodology-papers/screen-sharing-cati/embed/" width="600" height="360" style="border:1px solid #e4e9ef;border-radius:12px;max-width:100%;" title="Screen-Sharing CATI: Running Visual and Choice-Based Studies by Phone — CatalystMR Methodology Paper No. 140" loading="lazy"></iframe>
Assets & links
Republishing is welcome under our publisher license: keep attribution, set
rel=canonical back to the CatalystMR URL above, and don’t materially alter the text. Use only the real CatalystMR logo — don’t recolor or redraw it.