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When to Use CATI: Choosing Telephone as the Primary Survey Mode
Methodology Paper No. 1392026 Edition
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Three vintage wall-mounted telephones. Credit: Pavan Trikutam / Unsplash. License: Unsplash License. Use the hero only alongside this paper; honor the image’s own license.
Abstract
A vendor-neutral decision framework for when computer-assisted telephone interviewing (CATI) should be the primary survey mode — judged on coverage, cooperation, screening complexity, instrument length, sensitivity, and integrity, not on cost per complete. Grounded in Dillman's Tailored Design, Groves's total survey error, the ICC/ESOMAR Code, and ISO 20252.
Suggested headline & dek
When to Use CATI: Choosing Telephone as the Primary Survey Mode
Judged on coverage, cooperation, screening complexity, instrument length, sensitivity, and integrity, not on cost per complete.
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APA
CatalystMR Research Team. (2026). When to Use CATI: Choosing Telephone as the Primary Survey Mode (Methodology Paper No. 139). CatalystMR. https://www.catalystmr.com/insights/methodology-papers/when-to-use-cati/
BibTeX
@techreport{catalystmr_mp139,
author = {{CatalystMR Research Team}},
title = {When to Use CATI: Choosing Telephone as the Primary Survey Mode},
institution = {CatalystMR},
type = {Methodology Paper},
number = {No. 139},
year = {2026},
url = {https://www.catalystmr.com/insights/methodology-papers/when-to-use-cati/}
}
RIS
TY - RPRT
AU - CatalystMR Research Team
TI - When to Use CATI: Choosing Telephone as the Primary Survey Mode
T2 - CatalystMR Methodology Papers
PB - CatalystMR
PY - 2026
M1 - No. 139
UR - https://www.catalystmr.com/insights/methodology-papers/when-to-use-cati/
ER -
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