Press Kit · For Publishers
The CATI Advantage in HCP Research: A Methodology for Recruiting, Interviewing & Screen-Sharing to Decision-Grade Data
Methodology Paper No. 1352026 Edition
Hero image
CATI / telephone-interview team in headsets. Credit: In-project stock. License: Licensed for CatalystMR use (confirm). Use the hero only alongside this paper; honor the image’s own license.
Abstract
A vendor-neutral methodology for choosing how to field healthcare-professional research — online, telephone (CATI), or mixed-mode — by matching method to audience difficulty, survey complexity, and respondent availability. Includes a mode-decision matrix and a routing decision-tree. Grounded in de Leeuw's mixed-mode research, AAPOR, ESOMAR 37, and ISO 20252.
Suggested headline & dek
The CATI Advantage in HCP Research: A Methodology for Recruiting, Interviewing & Screen-Sharing to Decision-Grade Data
Online, telephone (CATI), or mixed-mode — by matching method to audience difficulty, survey complexity, and respondent availability. Includes a mode-decision matrix and a routing decision-tree.
Edit for your house style, but please keep the meaning intact (no material modification) and credit CatalystMR with a canonical link back.
Cite this
APA
CatalystMR Research Team. (2026). The CATI Advantage in HCP Research: A Methodology for Recruiting, Interviewing & Screen-Sharing to Decision-Grade Data (Methodology Paper No. 135). CatalystMR. https://www.catalystmr.com/insights/methodology-papers/hcp-cati-online-mixed-mode/
BibTeX
@techreport{catalystmr_mp135,
author = {{CatalystMR Research Team}},
title = {The CATI Advantage in HCP Research: A Methodology for Recruiting, Interviewing & Screen-Sharing to Decision-Grade Data},
institution = {CatalystMR},
type = {Methodology Paper},
number = {No. 135},
year = {2026},
url = {https://www.catalystmr.com/insights/methodology-papers/hcp-cati-online-mixed-mode/}
}
RIS
TY - RPRT
AU - CatalystMR Research Team
TI - The CATI Advantage in HCP Research: A Methodology for Recruiting, Interviewing & Screen-Sharing to Decision-Grade Data
T2 - CatalystMR Methodology Papers
PB - CatalystMR
PY - 2026
M1 - No. 135
UR - https://www.catalystmr.com/insights/methodology-papers/hcp-cati-online-mixed-mode/
ER -
Embed code (responsive)
<iframe src="https://www.catalystmr.com/insights/methodology-papers/hcp-cati-online-mixed-mode/embed/" width="600" height="360" style="border:1px solid #e4e9ef;border-radius:12px;max-width:100%;" title="The CATI Advantage in HCP Research: A Methodology for Recruiting, Interviewing & Screen-Sharing to Decision-Grade Data — CatalystMR Methodology Paper No. 135" loading="lazy"></iframe>
Assets & links
Republishing is welcome under our publisher license: keep attribution, set
rel=canonical back to the CatalystMR URL above, and don’t materially alter the text. Use only the real CatalystMR logo — don’t recolor or redraw it.