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C-Suite & Senior-Executive Sample — Verifying Decision Authority in B2B Research
Methodology Paper No. 1332026 Edition
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Abstract
A vendor-neutral methodology for verifying B2B decision authority — separating seniority from authority, a four-level authority taxonomy, mapping the decision-making unit, and verifying authority that has no external registry through screener design. Grounded in ESOMAR 37, the MRS Code of Conduct, and ISO 20252.
Suggested headline & dek
C-Suite & Senior-Executive Sample — Verifying Decision Authority in B2B Research
Separating seniority from authority, a four-level authority taxonomy, mapping the decision-making unit, and verifying authority that has no external registry through screener design.
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APA
CatalystMR Research Team. (2026). C-Suite & Senior-Executive Sample — Verifying Decision Authority in B2B Research (Methodology Paper No. 133). CatalystMR. https://www.catalystmr.com/insights/methodology-papers/c-suite-executive-sample/
BibTeX
@techreport{catalystmr_mp133,
author = {{CatalystMR Research Team}},
title = {C-Suite & Senior-Executive Sample — Verifying Decision Authority in B2B Research},
institution = {CatalystMR},
type = {Methodology Paper},
number = {No. 133},
year = {2026},
url = {https://www.catalystmr.com/insights/methodology-papers/c-suite-executive-sample/}
}
RIS
TY - RPRT
AU - CatalystMR Research Team
TI - C-Suite & Senior-Executive Sample — Verifying Decision Authority in B2B Research
T2 - CatalystMR Methodology Papers
PB - CatalystMR
PY - 2026
M1 - No. 133
UR - https://www.catalystmr.com/insights/methodology-papers/c-suite-executive-sample/
ER -
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